Community
We Want Better For Our Community
"No-one listens they just tell us
then go ahead with their plans."
Multiphase 6 - 12 Month Onsite Engagement
Outcome-Led Working Sessions
Co-create And Align For Action
Partner vs Oppose
From Combatants To Collaborators
Corporate
We Want Projects On Time, In Budget
"It's too hard - we need to safeguard our reputation and deliver on our commitments"
Extensive Roundtable Consultations
Multi-Stakeholder Roundtables
Co-Design Effective Solutions
Partner vs Inform
From Vested Interest To Invested Interest
Government
We Want To Deliver On Our Mandate
"The risk we run is communities resisting
change and wearing political blowback."
On-The-Ground Presence And Engagement
Multi-Stakeholder Roundtables
Enable Delivery to Mandate
Partner vs Acquire
From Disempowered To Changemakers
Engagement efforts fail because each party has a
conflicting agenda and struggles to trust the others.
So it becomes too hard to get results that work.
We disagree.
These beliefs are based on the engagement models of the past.
Traditional models fail because they are based on
the faulty idea that we can convince people to agree
based on logic or political mandates.
Better Way Knows Better...
As Independent Engagement Experts
we deliver effective community engagement and
clear outcomes in less time with lasting results
that work for all stakeholders.
Over 30 years we have worked across communities, industries,
and government on multi-billion dollar infrastructure projects
for a range of industries across Australia.
Our practical engagement approach brings all parties together
to produce solutions that work for all Australians...
...and we have the results to prove it.
Your Solution...
Better Way To Engage.
Mick Maguire
Founder & Managing Director
Mick Maguire is the Managing Director of The Primary Agency.
He brings over 30 years’ real-world experience delivering
high-impact communications and engagement
campaigns resulting in win-win solutions for
multi-billion dollar infrastructure projects across Australia.
He has worked with State and Federal government, agriculture, natural resources, and in healthcare, tackling complex infrastructure and community projects.
Notably, Mick achieved win-win outcomes leading community responses in
two major government-priority initiatives `
employing his people-first approach.
For 15 years Mick has championed `
"Better Way to Engage" (BWTE).
BWTE is a tailored, practical, trust-based methodology `
that cuts through the complexity inherent in traditional, formulaic practices.
Mick's deep respect for rural and regional Australia drives him to listen, connect,
to deliver solutions that matter for the benefit of all stakeholders, and Australians.
The Result - Projects that leave a lasting, positive legacy for
communities and the organisations that serve them.
Mick Maguire